Artificial intelligence is rapidly reshaping how small businesses operate, compete, and grow.
Contents
Advances in predictive and generative AI are making sophisticated capabilities accessible beyond large enterprises. For small businesses, AI is no longer an experimental technology. It is becoming a practical tool for improving productivity, personalising customer experiences, and supporting faster, more informed decision-making across marketing, sales, and customer service.
This whitepaper from Salesforce breaks down artificial intelligence in clear, practical terms and explains how small businesses can begin incorporating AI into everyday operations. It outlines common use cases, highlights the importance of data and trust, and shows how AI can augment teams rather than replace them.
Drawing on real-world examples and customer research, the guide also addresses concerns around AI transparency, security, and ethics, helping small businesses adopt AI responsibly and with confidence.
You will learn how:
- Small businesses can apply AI across marketing, sales, and customer service workflows
- Salesforce positions AI as a tool to enhance productivity and customer experience
- Generative AI helps automate routine tasks and personalise customer interactions
- Trust, transparency, and data quality are essential to successful AI adoption
- AI-enabled CRM systems provide a unified, intelligent view of customers
This whitepaper is designed for small business owners, leaders, and teams exploring how to use AI to work smarter, improve customer relationships, and prepare for future growth.
Download the whitepaper from Salesforce to learn how artificial intelligence can help small businesses unlock efficiency, build trust, and deliver more meaningful customer experiences.
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