Creating Value Amidst Changes
In the face of macroeconomic instabilities prompting teams to reconsider their budgets and adjust their technology stacks, marketing experts exhibit great determination amidst all the changes. 87% of marketing experts believe that their work adds more value than it did a year ago.
Innovative Channels and Tactics Transform Customer Interactions
Brands are investing in various channels and technologies to reach their target audiences and build sustainable customer relationships. 83% of marketing experts state that their marketing organization engages with customers in real-time through one or more channels.
Marketing Experts Must Navigate the Balance Between Personalization and Data Protection
Marketing experts must adapt to changing data protection regulations and requirements for data transparency. With the imminent phasing out of third-party cookies, 68% of marketing experts have a fully defined strategy for transitioning to first-party data.
Decentralized Teams Benefit from Collaboration Technologies
Recognizing that remote work will continue to be significant in the future, leaders are investing in new methods for their teams’ collaboration. On average, marketing experts have introduced four collaboration technologies, with 70% considering it a permanent investment.
Real-time Data Leads to Altered KPIs
In a year-over-year comparison, marketing experts are tracking more metrics at every stage of the funnel than ever before. Swift insights remain a crucial competitive advantage, with 72% of high-performing teams capable of analyzing marketing performance in real-time.
Marketing Experts Act on Values
Customers today expect the companies they buy from to share their values, and marketing departments have accordingly responded. 85% of marketing experts state that their external communication reflects the values of the company.
Amidst economic uncertainties and evolving technological landscapes, marketing experts showcase resilience and adaptability, embracing innovative approaches to engage customers and deliver value in a dynamic environment.
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