Best TV deals 2026 are already live, even though Amazon’s official Prime Day event does not begin until June 23. The first wave of early Prime Day TV deals has arrived right in the nick of time, with the World Cup already underway and millions of households looking to upgrade their setups for watch parties. The early deals span budget sets starting at $69 all the way up to premium OLED and Mini-LED models from Samsung, LG, Hisense, and TCL, with some discounts already exceeding 48% off original pricing.
When Does Prime Day 2026 Start?
Amazon’s official Prime Day 2026 event runs June 23 to 26, according to the company’s own preview. New drops launch three times daily throughout the event, at 12:00 a.m. PT, 8:00 a.m. PT, and 1:00 p.m. PT, with deals spanning categories including beauty, tech, kitchen, clothing, and outdoor.
Save up to 40% on select big-screen TVs from Samsung, LG, and Hisense is one of the headline categories Amazon has confirmed for the event. This year’s lineup includes drops on items ranging from the LG 65-inch Art Gallery TV to numerous other electronics categories, with Today’s Big Deals exclusive to Prime members and available only while supplies last.
The best TV deals tend to be attached to year-old models, and many of those deals are available days before Prime Day even begins. That pattern has held again in 2026, with the deals below already live more than a week ahead of the official event start.
Top Picks: The Best TV Deals Available Right Now
Right now, Amazon has smart TVs on sale from $69, one of the lowest prices seen outside of Black Friday. Amazon has smart TVs on sale for as low as $69, though the cheapest models tend to be smaller, 1080p sets more suitable for a children’s room or guest room. The sale also includes larger sets, and these are among the cheapest TVs Amazon has offered this year. By comparison, Best Buy is running a similar sale with prices also starting from $69.
The deal generating the most excitement is the Roku 65-inch 4K QLED TV for just $399, down from $449. This 65-inch Roku TV provides a bright 4K picture, Apple AirPlay support, Apple HomeKit, Amazon Alexa, and Google Assistant compatibility, plus three HDMI ports, all running Roku’s own streaming platform.
For budget-conscious shoppers wanting a larger screen, the Insignia 85-inch 4K QLED TV is available for just $659, down from $1,099, an unheard-of price point for a TV this size at this time of year.
OLED TV Deals: LG and Samsung Discounts Worth Considering
For shoppers seeking premium picture quality, several OLED options are already discounted ahead of the official sale date.
The LG 55-inch B5 4K OLED TV is down to $899 from its original $1,499 price point, having already dropped to $999 before this latest reduction to $899. This entry-level OLED isn’t as bright as higher-end LG OLED TVs, but buyers still get the full benefit of OLED display technology, along with four HDMI 2.1 inputs and support for 4K gaming at 120Hz.
The standout OLED deal of the bunch is the LG 65-inch C5 4K OLED TV, down to $1,399 from $2,699, a 48% discount. This TV earned a rare five-star rating in testing for its sensational performance, class-leading gaming features, and approachable price point, and is expected to be one of the most popular TVs of the entire Prime Day event. The Samsung 55-inch S85F OLED 4K TV rounds out the OLED picks at $897, down from $1,199, a savings of $302, offering perfect black levels and pixel-level dimming alongside useful gaming enhancements.
The Best Big-Screen Deals: 80 Inches and Up
For shoppers wanting to make a statement in their living room, several massive-format TVs are discounted well ahead of the official Prime Day window.
The Insignia 85-inch QF 4K Fire TV is down to $659 from $1,099, offering impressive image quality and built-in Fire TV streaming with full Alexa voice control support. The Samsung 98-inch DU9000 4K TV, part of the company’s budget Crystal line, is down to $1,697 from $2,499, including a 120Hz display, HDR10 support, and Samsung’s Tizen OS.
For shoppers wanting the absolute largest screen with premium features, the TCL 98-inch QM64L Mini-LED 4K QLED TV is down to $1,799 from $2,199. This 2026 Amazon exclusive offers TCL’s Halo Control System for halo-free images, Enhanced QLED technology covering nearly the entire DCI-P3 color space, and a 144Hz native panel refresh rate ideal for sports and gaming.
Mid-Range Picks: 60 to 75 Inch TVs Under $1,200
The bulk of the early Prime Day TV deals fall in the popular 60-to-75-inch range, the size most commonly purchased for primary living room setups.
The TCL 55-inch QM7K 4K Mini-LED TV is down to $597 from $677, while the Roku 55-inch Plus Series 4K Mini-LED TV drops to $369 from $499. The Hisense 65-inch U8QG 4K Mini-LED TV is available at $997, down from $1,199, and the Hisense 75-inch U75QG 4K Mini-LED TV is down to $1,197 from $1,999, a substantial discount on a larger-format set.
For shoppers wanting a balance of size and premium features, the TCL 65-inch QM8L 4K SQD Mini-LED TV is down to $1,799 from $2,499. The QM8L is one of the few 2026 TVs on sale ahead of Prime Day, offering TCL’s SQD Mini-LED technology for considerably less than higher-end models typically cost.
Why Now Is the Time to Buy: World Cup Viewing Season
The timing of this year’s early Prime Day TV deals carries particular relevance given the ongoing 2026 FIFA World Cup, which kicked off earlier this month and continues through July.
Now that the World Cup is underway, there’s never been a better time to upgrade your TV. Whether shoppers are upgrading to a bigger screen or investing in better display technology, these early Prime Day TV deals merit full attention given the months of high-profile sports viewing still ahead.
Several of the discounted models specifically emphasize features relevant to sports viewing, including high refresh rates and motion clarity technology. The TCL QM64L’s 144Hz native panel refresh rate with Motion Rate 480 focuses on best-in-class motion clarity, producing smooth video playback when watching sports or playing games, a feature directly relevant to households planning World Cup watch parties through the remainder of the tournament.
Amazon’s Official Prime Day 2026 Preview
Beyond the TV-specific deals, Amazon’s broader Prime Day 2026 preview confirms a wide range of additional discount categories running alongside the TV sales from June 23 to 26.
This year’s lineup includes drops on everything from the LG 65-inch Art Gallery TV and Shark FlexFusion Hair Dryer, to Levi’s 501 and 405 shorts and Elemis’s best-selling Pro-Collagen Cleansing Balm. Confirmed categories include up to 40% off select smart home devices from Ring, Google Nest, and Pura, up to 40% off select air purifiers and fans from Levoit, Shark, and Dyson, and up to 35% off select laptops, cellphones, and tablets from Lenovo, Samsung, and HP.
Today’s Big Deals are back for Prime Day 2026, featuring exclusive products and trending new releases from brands members love, many at more than 50% off, with new drops launching three times daily throughout the event.
Tips for Shopping Smart During Prime Day TV Sales
For shoppers planning their TV purchase around the upcoming sale, a few practical strategies can help maximize value during the busy Prime Day period.
The best TV deals tend to be attached to year-old models rather than the very newest releases, and many of the strongest discounts are available days before Prime Day officially begins, as the deals listed above demonstrate. Comparing prices across Amazon, Best Buy, and Walmart before committing to a purchase can also reveal meaningful differences, since Best Buy is currently running a similar entry-level sale with prices also starting from $69.
For shoppers specifically prioritizing sports and gaming performance, prioritizing TVs with higher refresh rates, low input lag, and strong motion handling will deliver a noticeably better experience during World Cup matches and other live sports content through the remainder of the tournament.
Latest Updates
The early Prime Day TV deals were confirmed by Tom’s Guide on June 15, 2026, ahead of the official Prime Day event running June 23 to 26. Tom’s Guide confirmed the full list of 21 early TV deals across budget, OLED, and large-format categories, including the Roku 65-inch 4K QLED TV at $399, the LG 65-inch C5 4K OLED TV at $1,399 (48% off), and the TCL 98-inch QM64L Mini-LED TV at $1,799. Amazon’s official Prime Day 2026 preview confirmed the June 23-26 event dates, the three-times-daily Today’s Big Deals drops, and the broader discount categories spanning electronics, home goods, and apparel. Business Insider’s coverage offered additional buy-now-or-wait guidance for shoppers deciding whether to purchase ahead of the official sale.
Full sources: Business Insider | Tom’s Guide | ZDNET
Broader Implications
The early arrival of substantial TV discounts more than a week before Amazon’s official Prime Day event reflects a now well-established pattern in major retail sales events: the best deals frequently surface in advance of the marketed start date, rewarding shoppers who track pricing closely rather than waiting for the official kickoff. For TVs specifically, year-old flagship models like the LG C5 OLED, now at a 48% discount, often represent better long-term value than newer releases carrying first-year pricing premiums.
The timing relative to the ongoing World Cup adds a layer of urgency that Amazon and retailers have clearly anticipated in their early promotional rollout. With the tournament running through July, households weighing a TV upgrade have a genuine practical reason to act before the official Prime Day window rather than waiting, particularly for models emphasizing sports-relevant features like high refresh rates and motion clarity.
For consumers more broadly, the breadth of Amazon’s confirmed Prime Day 2026 categories, spanning electronics, home goods, kitchen appliances, and apparel, suggests this year’s event will rival or exceed prior years in scale, with the early TV deals serving as a preview of the depth of discounts likely across the full event.
For more deals, electronics, and consumer technology coverage, visit The Tech Marketer.
Frequently Asked Questions
1. When does Amazon Prime Day 2026 start?
Amazon’s official Prime Day 2026 event runs from June 23 to June 26, 2026. However, many of the best TV deals are already available more than a week before the official start date, a pattern consistent with previous years’ sales events.
2. What is the best early TV deal available before Prime Day 2026?
Several standout deals are already live, including the LG 65-inch C5 4K OLED TV at $1,399 (down from $2,699, a 48% discount), the Roku 65-inch 4K QLED TV at $399 (down from $449), and the Insignia 85-inch 4K QLED TV at $659 (down from $1,099).
3. Are TV prices cheaper before or during official Prime Day?
The best TV deals tend to be attached to year-old models, and many of those deals are available days before Prime Day officially begins. Some retailers, including Best Buy, are running comparable early sales alongside Amazon’s pre-Prime Day discounts.
4. What TV brands are offering the biggest discounts for Prime Day 2026?
Samsung, LG, Hisense, and TCL all have significant early discounts. Amazon’s official preview confirms up to 40% off select big-screen TVs from Samsung, LG, and Hisense during the official June 23-26 event, with some individual model discounts, like the LG C5 OLED, already exceeding 48% off ahead of the official sale.
5. Why should I buy a new TV before the World Cup ends?
The 2026 FIFA World Cup is ongoing through July, and many of the discounted TVs feature high refresh rates and motion clarity technology specifically beneficial for sports viewing. Buying early allows households to enjoy an upgraded viewing experience for the remainder of the tournament rather than waiting until after it concludes.
Sources and References
- Business Insider: I’ve Covered Prime Day for 7 Years. Here Are Three Early Deals to Score Now and Seven to Wait For
- Tom’s Guide: 21 Stunning Prime Day TV Deals to Upgrade Your World Cup Watch Parties
- ZDNET: The Best Early Prime Day TV Deals Actually Worth Your Time: Samsung, LG, and More
