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The Tech Marketer > Blog > White Paper > Cognizant Reinvented Technology
White Paper

Cognizant Reinvented Technology

Information services and technologies are reinvented

Last updated:
2 years ago
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The Rise of Connectivity and Intelligent Environments

The predominant trend shaping our future is the increasing connectivity between people and objects, coupled with intelligence and data that make our environments smart and anticipatory. From cities and offices to homes, “smart” is the keyword for the future of connectivity.

Our interconnected worlds are generating vast amounts of data – from our bodies, digital representations, devices, organizations, environments, to governments. This unprecedented flow of information can be continuously analyzed and used to adapt entirely to individual needs and desires.

Interconnected sensors will enable companies to move from creating products for specific groups to anticipating and meeting individual needs and demands. We are transitioning from a reactive to a predictive and even prescriptive world. Technology will know things before we do and act accordingly.

This interconnected world will also transform the relationship between citizens and governments. Public services will become hyper-personalized, focusing on the citizen, with governments using real-time information to improve their services.

With data becoming the new oil, more critical than money, the question arises: what does this mean for leading tech companies? Are residents in smart cities citizens or consumers? How does the smart city of the future perceive us? A data-driven world will ultimately be governed by companies that collect, analyze, and use our information. For success, tech companies need to connect with society and focus more on people than technology. Extraordinary things come from technology when it becomes a new form of connection between everything we do, want, need, and share in our lives. Will tech companies become our doctors, taxi drivers, teachers, clerks, and even politicians? More than ever, organizations in this sector will transform to become a dominant force in every individual’s life. The question is whether people need and want this.

The Rise of ‘Humanware’

Some futurists claim it’s becoming increasingly difficult to distinguish where the human body ends and the computer begins. While the primary platform for technology in the 20th century was the physical computer, in the 21st century, it will be the human body. A Frontiers of Neuroscience article predicts that the connectivity of the human brain with cloud computing could become a reality in the coming decades.

Elon Musk’s Neuralink, for instance, aims to connect our minds with the Internet. Other innovations like nanotechnology, robotics, smart sensors, and artificial intelligence could help integrate technology into the human body. Though this idea may seem unappealing to some, many people already rely on technological developments for enhanced capabilities and improved quality of life.

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