HCL Unica: What the Industry is Saying About Unica V12.1

Taking Precision Marketing at Scale to the Next Level with Unica V12.1

Unica V12.1, by HCL, represents a significant advancement in the field of enterprise marketing automation platforms. This latest version has been lauded for closing the gap with competitors and enhancing the existing strengths of the Unica platform. Notable features include Unica Deliver and Unica Journey, which offer embedded functionalities essential for modern marketers.

Industry Recognition and Feedback:

• Customers’ Choice Award: Unica V12.1 was recognized as a Customers’ Choice Award winner by Gartner Peer Insights for Multichannel Marketing Hubs in November 2020.
• Expert Endorsements: Industry experts, including Andrew Addison, Founder & CEO of Purple Square, and representatives from Allant Group and Cleargoals, have praised the release for its innovation, expanded capabilities, and alignment with customer feedback.

Key Features of Unica V12.1:

1. Cloud-Native Architecture: Offers rapid deployment on any cloud, with flexibility and scalability.
2. Integrated Platform: Features seamless data flows between modules, over 750 open APIs, and third-party integrations.
3. Goal-Based Marketing: Utilizes Unica Journey for orchestrating omnichannel customer engagements with real-time recalibration.
4. Digital Messaging: Unica Deliver enables reliable, scalable messaging across multiple channels.
5. Simplified Pricing Model: The Unica Power Pack (UPP) offers transparent consumption-based pricing.

Unica Suite Overview: The Unica Suite is a comprehensive, cloud-native marketing platform designed for precision marketing at scale. It supports a range of channels including direct mail, email, SMS, social media, and AdTech platforms. Unica’s modules facilitate end-to-end marketing capabilities, allowing for highly personalized customer experiences.

Benefits of Unica:

• Rich customer experience through continuous, contextual omnichannel engagements.
• Deep and optimized personalization.
• True omnichannel messaging from a single platform.
• Easy planning and execution with powerful segmentation.
• Universal data connectivity for seamless data harnessing.

Specific Modules in Unica Suite:

1. Unica Journey: For goal-based journey orchestration.
2. Unica Deliver: A digital messaging solution for Email, SMS, Push, and WhatsApp.
3. Unica Plan: Marketing resource management for streamlined operations.
4. Unica Interact: Real-time personalization across various channels.
5. Unica Campaign: Advanced campaign management with powerful segmentation.
6. Unica Optimize: Campaign optimization across multiple marketing campaigns.
7. Unica Collaborate: Collaborative tool for distributed campaign execution.
8. Unica Discover: Provides deep insights into online user behavior.
9. Unica Link: Integration framework for third-party touchpoints and systems.

Commitment to Cloud Native and Future Innovations: HCL Software’s commitment to cloud-native capabilities is evident in the integration with HCL SoFy and HCL Now. This enables the deployment of Unica on any chosen cloud, enhancing flexibility and scalability. The roadmap for Unica includes enhanced orchestration controls, integrations, and advanced messaging capabilities.

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