by thetechmarketer

Before we get going, it’s important to understand where the rise in headless technology has stemmed from.

Well, in today’s world, digital channels reign supreme. The rise in mobile, social, and content has drastically changed commerce and changed how consumers well, consume everything there is about your brand, products, and services.

There’s an insatiable appetite for content. There is a need for speed, consistency, for personalization. There is an expectation for brands to be accessible everywhere and through any device.

Businesses have to adapt. Side-step traditional platforms and relook at how they conceive, design and deliver content and commerce at scale. It’s about storytelling, about delivering digital experiences for a digital world.

It’s no easy feat. Cue the need for a paradigm shift in how we think about, create, and deploy solutions. That shift is headless commerce.

It’s important to know what headless commerce actually means. We’ll try to keep it brief.

The term ‘headless’ means that the front end is de-coupled from the backend (i.e. the head is literally not there), which also means that the backend makes no assumptions about the kinds of customer experience it will be used to deliver, at all. Headless systems present content and functionality as APIs. This makes them more flexible by being capable of supporting many
different customer experiences from a single system. So with headless, ironically, you can
have many heads. Confused yet?

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